Based on the great conversation from our last panel event: "Go-To-Network: The Playbook", here's a practical and useful recap with ten insights for startup leaders focusing on building and leveraging their networks!

1. Understand the Importance of Networks

• In the current business environment, where money is expensive, efficiency and human relationships are key.
• Leverage trusted relationships to break into and influence opportunities in your pipeline.

2. Start Building Your Network Early

• If you don't have a big network, get creative and tap into communities that align with your values and mission.
• Participate actively in communities, offer value, and make genuine connections.

3. Expand Your Definition of Network

• Your network is bigger than you think. Include investors, advisors, customers, partners, vendors, and suppliers.
• Map out your surrounding ecosystem to identify all potential connections.

4. Leverage LinkedIn and Other Social Platforms

• Share valuable content regularly to establish your expertise and attract followers.
• Engage with other users' content and join relevant groups to expand your network.

5. Create Authentic Relationships

• Focus on building long-term relationships rather than short-term transactions.
• Be genuine and offer value to your connections without expecting immediate returns.

6. Utilize Your Network for Warm Introductions

• Use your network to get introductions to potential customers or partners.
• Offer value in return and consider compensating those who help you make successful connections.

7. Implement a Go-to-Network Strategy in Sales

• Move away from solely relying on cold calling and emailing.
• Utilize your network to reach potential customers through trusted connections.

8. Encourage Employees to Build Their Personal Brands

• Support your team members in building their personal brands and networks.
• Leverage their networks to increase your company's visibility and reach.

9. Measure and Track Network Growth

• Make daily network growth a key performance indicator (KPI) for yourself and your team.
• Set goals for expanding your network and actively work towards them.

10. Continuously Offer Value

• Keep providing value to your network through insights, resources, and support.
• Stay top of mind with regular updates and helpful content.

By following these steps, startup leaders can effectively build and leverage their networks to drive growth and success in a competitive business landscape.

Looking for more insights? Watch the full event replay here.