Cold outreach is losing its effectiveness. The response rates are dropping, and decision-makers are flooded with unsolicited messages. The key to breaking through the noise? Warm introductions.

The Swarm’s integration with Clay makes this easier than ever, allowing you to find warm intro paths into the companies and people you need to reach. Instead of relying solely on cold emails, you can leverage your extended network for high-quality connections that increase engagement and conversion rates.

With Clay’s ability to rapidly surface target accounts and The Swarm’s warm intro path discovery, sales teams can:

• Map key intro paths at scale for tier-one target accounts.
• Go beyond a single contact—instead of over-optimizing for one specific role, discover multiple intro paths to a company.
• Leverage investors, advisors, and partners by mapping their second-degree connections for high-trust introductions.

How It Works: A Smarter Way to Tap Your Network

Unlike traditional LinkedIn searches that rely on first-degree connections, The Swarm maps multi-dimensional relationships by analyzing:

• Work overlaps (former colleagues)
• Education overlaps (same-year, same-school alumni)
• Shared investors and portfolio companies (if applicable)

These deeper layers of connectivity provide more precise and actionable intro paths than LinkedIn alone.

Seamless Integration

Getting started with The Swarm in Clay is simple. There's no need for complex configurations—just head to the enrichment search panel in Clay and select “The Swarm.” From there, you have two powerful options:

• Find intro paths to companies (recommended for broader results and up to 10 intro paths per company)
• Find intro paths to people (recommended for specific, high-relevance intros)

How to Use The Swarm in Clay

1. Enter a company domain name to map relationships. Larger companies will naturally have more intro paths available.
2. Apply job function or seniority filters to refine your results. For maximum discovery, remove these filters if no intro paths are initially found.
3. The first time you run a search for a company, mapping may take a few hours. Once complete, results will be available in Clay.
4. The Swarm enrichments deduct Clay Credits automatically based on returned results.

Expanding Your Reach

While the Clay integration provides immediate access to intro paths, users who want to incorporate LinkedIn connections can sign up for a Swarm account. This allows for:

• Adding more "Connectors" (investors, advisors, partners, customers) to further enrich intro path data.
• Inviting “Members” to integrate their LinkedIn, email, and calendar data for even deeper insights.

For full LinkedIn-enabled functionality, users can retrieve an API key under Team Settings on the Swarm app.

The Future of Outbound: Smarter, Warmer, More Effective

We’re shifting away from the old playbook of static contact lists and cold prospecting. The future is dynamic, signal-driven, and relationship-based.

By combining Clay’s ability to surface the right targets with The Swarm’s intelligence on who can introduce you, teams can transform their outreach strategies for higher conversion rates and better business outcomes.

🚀 Ready to get started? Try The Swarm on Clay.com today.