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Role
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Location
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responsibilities
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Plan campaigns to bring attention to and create interest in one of the organization’s products or services.
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Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
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Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
x
Determine what type of media to use in an advertising campaign.
x
Negotiate advertising contracts.
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Competencies
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Excellent management and supervisory skills.
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Bias towards creativity and innovative thinking.
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Exceptional analytical, communication, and decision-making skills.
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benefits
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x
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