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Role
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Location
Team
responsibilities
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Create integrated marketing and media campaigns that drive demand, leads, contacts and opportunities through event registration of strategic industry and field marketing events.
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Demonstrate accountability for achieving individual and shared goals, working closely with field marketing and sales teams to set expectations for lead volume, lead to contact/opportunity conversion, sales follow up, and collect feedback on registration/lead quality.
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Explore, grow, and drive demand through new channels, like paid media events and lead generations with external publishing partners.
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Collaborate on global campaigns and work collaboratively with the global team to synthesize learnings/data and create future strategy.
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Develop executive presentations to communicate strategy, priorities, and results.
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Competencies
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Proven project management skills and experience. Ability to create effective relationships to influence, and collaborate across all levels.
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Experience with defining and launching successful enterprise software lead/demand generation paid media campaigns.
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Familiarity with CRM systems, marketing automation tools, and tracking tools to assess campaign effectiveness.
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Strong knowledge of measurement approaches (including multi-touch attribution) ad operations and the digital video and overall display landscapes.
x
Distinctive problem-solving, strategic, and analytical capabilities, with ability to run analysis, track metrics, and optimize performance.
x
x
benefits
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