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responsibilities
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Create integrated marketing campaigns that drive demand and leads through the acquisition of new customers, including campaign execution, tracking, and measurement.
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Demonstrate accountability for achieving individual and shared goals, working closely with sales teams to set expectations for lead volume and quality, conversion rates, and lead follow-up and nurturing.
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Test and refine new marketing approaches and channels to reach and engage key audiences.
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Collaborate on global campaigns and work collaboratively with the global team to synthesize learnings and performance insights.
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Competencies
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Experience designing, building, and launching successful B2B enterprise software lead and demand generation campaigns.
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Expertise with ABM tactics as well as email, search, display and social marketing techniques.
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Strong knowledge of measurement approaches including multi-touch attribution.
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Problem-solver with the ability to run analyses, track metrics, and find creative ways to optimize performance. Expertise with marketing optimization programs and website analytics.
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Proven project management skills. Ability to create effective relationships to influence and collaborate across all levels.
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