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responsibilities
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Demonstrate the value of advertising and media properties to advertising partners and clients via the execution of innovative, unique, and compelling research studies.
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Draft surveys, construct marketing tests, and utilize third-party research services to provide clients with valuable insights for their marketing strategies.
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Drive the design and implementation of quantitative and qualitative studies to address existing business issues across other divisions of the company.
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Develop business-relevant conclusions from studies and effectively communicate them to board-level audience.
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Determine return on investment of research initiatives.
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Deep interest in online advertising, digital media consumption patterns, and branding measurement.
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Experience in consumer insights, advertising effectiveness research, and audience measurement (including online advertising). Expertise with a wide variety of methodologies.
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Strong leadership and project management skills.
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