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responsibilities
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Lead efforts of mapping user behavior, analyze performance, and understand how to communicate with our users at the right way and the right time.
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Create, maintain, and execute an active roadmap of our efforts to retain users and increase usage.
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Maintain direct communication with company leads (Growth, Partnerships, Engineering, UI/UX, Marketing, Business Intelligence).
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Provide thought leadership through implementing growth best practices, identifying and testing opportunities, and developing new strategies to accelerate user growth.
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Lead an analytical approach to understand user insights and analyze conversion funnel. Partner with research and analytics teams to identify growth initiatives, drive learnings and performance optimization to increase user acquisition, engagement, and retention.
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Experience managing results driven advertising campaigns for large, complex clients with proficiency in online measurement, operations, ad networks, DSPs, and digital video.
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Experience influencing stakeholders to implement recommendations.
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Knowledge of online products, user behavior, and product analytics tool.
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Demonstrated ability to structure analyses and draw data-driven insights.
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