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Role
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responsibilities
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Design and implement innovative, unique, and robust analyses across internal and external data sources to understand consumer behavior, media consumption, and advertising effectiveness.
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Distill complex data into simple concepts, combining your technical and analytical skills with a curiosity and passion for storytelling and marketing.
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Collaborate with other analytical and research teams across business to ensure market insights team stays abreast of relevant work being done in other parts of the organization.
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Work with appropriate product/technical teams across our products to push the limits of what possible with our current data sets.
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Work with the marketing team to support their narratives and generate insights for marketing materials and events.
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Competencies
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Interest in online advertising, digital media consumption patterns, and branding measurement.
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Project management experience.
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Experience in consumer insights or advertising effectiveness research and expertise with a wide variety of methodologies.
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Experience in communicating the outcomes of complex analyses to non-technical audiences.
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