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Role
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responsibilities
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Work closely with other teams to define Key Performance Indicators (KPIs) and critical measurements and then translate these requirements into analytics tracking.
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Work with technical team to ensure accurate and comprehensive web analytics implementation and successful deployment of new solutions.
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Identify opportunities for automation and innovation in the area of web analytics implementation, quality assurance testing to validate and debug analytics implementations, and web experimentation projects.
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Create proper data architecture, data integration, reporting and dashboarding for ETL projects. Work with other teams to integrate online data with other channels, to allow comprehensive business insight across multiple channels.
x
Support the internal team in the installation, configuration, and use of products.
x
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Experience with measuring and optimizing online advertising, SEO, PPC, social media, and/or mobile.
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Knowledge of JavaScript visualization libraries, Bootstrap UI library, implementation libraries, APIs and AJAX/REST-based queries.
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Demonstrated experience applying data visualization best practices, including experience with data visualization platforms (Data Studio, Tableau).
x
Ability to communicate with both business and technical counterparts, particularly the skill of expressing in detail the tracking needs to be implemented/developed and the logic behind it.
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x
x
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