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responsibilities
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Develop solutions for client business and marketing challenges while also uncovering opportunities.
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Collaborate with sales and operations teams to innovate and develop scalable solutions cross industry challenges.
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Act as an industry advocate and analyst to surface key industry trends.
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Consult with clients on opportunities associated with trends and potential business impact.
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Advise client partners on methodologies for marketing and media analytics, measurement, and attribution.
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Demonstrated experience with marketing analytics, return on investment/financial modeling, and statistical analysis.
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Demonstrated experience with spreadsheet software and presentation applications.
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Experience using search engine marketing, website analytics platforms, and brand analysis techniques (upper funnel analysis).
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Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R, Python, C++.
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Ability to analyze large datasets with the goal of delivering actionable insights.
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