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Role
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responsibilities
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Seek actionable consumer insights to inform product and marketing strategy, and advocate for the consumer across marketing, product, and partners.
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Act as a key leader for product marketing, utilizing robust consumer insights to build comprehensive marketing strategy for new products and features. Drive consumer insights, competitive analysis, product positioning, naming, objectives and metrics, and overall GTM strategy.
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Play a key role in broad strategic initiatives, including helping to build overall marketing strategy and plans, or building plans for new strategic opportunities.
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Partner closely with the vertical directors to drive vertical marketing strategy across the key areas of entertainment and music, in order to drive daily engagement, watch time, and brand perception.
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Contribute to new initiatives, through partnership with product, engineering, partner, marketing communications, legal and PR. Use analysis and data-driven decision making to devise near-term and long-term strategies for how to grow newest businesses.
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Competencies
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Effective leadership and communication skills, with the ability to build strong collaborative partnerships with product teams.
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Demonstrated passion for consumers and consumer experiences, with the ability to utilize consumer insights and data to drive action that improves customer experience.
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Ability to effectively influence and communicate cross-functionally across all levels of management.
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benefits
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