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Role
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responsibilities
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Work closely with cross-functional internal stakeholders to define KPIs and critical measurements for online activities, including establishing success criteria for experimentation.
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Bring consistency to online reporting. Create beautiful and informative dashboards and recurring reports, adjusting to meet ever-changing business needs. Continually monitor ways to improve and streamline reporting, including automation.
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Provide high-level insight and detailed, segmented investigative analyses to inform site changes and opportunities to increase customer utilization of the web channel. Use existing data to help predict the impact and recommend the best course of action for future initiatives.
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Identify gaps and opportunities in analytics tracking. Work with the technical team to ensure accurate and comprehensive web analytics implementation.
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Work with other teams to integrate online data with other channels that allows comprehensive business insight across multiple channels.
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Ability to communicate effectively with both business and technical counterparts, with particular expertise in the skill of expressing, in detail, the tracking needs to be implemented/developed.
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B2B experience.
x
Experience with online advertising, SEO, PPC, social media, and/or mobile.
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x
x
x
benefits
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x
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x
x
x
x
x
x
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Skills
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