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Own content strategy, planning, and editorial calendar for programs. Build strong relationships and partner closely with various teams to deploy impactful campaigns in line with program KPIs.
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Continue to develop and evolve our voice in push marketing channels. Serve as managing editor of user-facing campaigns, overseeing the creation, delivery, and iteration of all assets and copy.
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Conceive creative solutions for automating content sourcing and delivery with CRM operations, platform, and product leads. Devise and execute experimentation framework and make regular recommendations for content optimization.
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Evaluate and present results of email and notification programs, making recommendations for campaign optimization and new areas of focus for the CRM program.
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Understanding of how to target messaging and visuals to market and channel.
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10 years of marketing experience with 2 years of push (email/notifications) marketing and/or CRM experience.
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