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Role
Company
Location
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responsibilities
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Demonstrate the value of advertising and media properties to advertising partners and clients via the execution of innovative, unique, and compelling research studies.
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Build experiments and surveys, construct campaign tests, and/or utilize internal data and third-party research services to provide marketers and agencies with valuable insights for their marketing plans and to address existing business issues across other divisions of the company.
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Collaborate with the sales team to resolve through insights 'proof points' that fulfill Go-to-Market strategies.
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Develop business-relevant conclusions from studies and effectively communicate them to board-level audience.
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Determine return on investment of research initiatives.
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Competencies
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Demonstrated leadership and project management skills.
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Experience in consumer insights, advertising effectiveness research, and audience measurement (including online advertising) with a wide variety of methodologies.
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Ability to manage international projects.
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Deep interest in online advertising, digital media consumption patterns, and branding measurement.
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benefits
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