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Role
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Location
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responsibilities
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Develop, socialize, and get buy-in of a regional marketing strategy and programs, working closely with marketing and sales leadership teams.
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Strategize, execute, rollout, and optimize new customer acquisition campaigns and programs aligned to horizontal and vertical solutions including events, outbound campaigns, external trade shows, and customer stories.
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Strategize, execute, rollout, and optimize campaigns to drive customer retention, product engagement, and retention including customer conferences, seminars, education and engagement tactics.
x
Grow awareness, familiarity, and perception for our business in key markets amongst start-ups in the region.
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Work closely with the sales teams to drive opportunity and business growth.
x
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Competencies
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Experience planning and executing multiple, complex marketing programs. Project management skills including: managing agencies, vendors, and global projects.
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Understanding of the enterprise software purchase, development, and implementation sales cycles.
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Familiarity with CRM systems and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness.
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Distinctive problem-solving, strategic, and analytical capabilities with a strong track record of delivering against measurable marketing metrics.
x
Comfortable talking to technical audiences and able to express complex concepts in plain language to reach broader audiences. Strong communication skills in both business and technical situations.
x
x
benefits
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