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responsibilities
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Advise, collaborate with, and synthesize feedback from marketing, product, and engineering partners to ensure consistency in search engine optimization strategy and analysis.
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Keep pace with the industry, search engine, and internet marketing industry trends and developments and report changes as needed.
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Maintain and develop the site structure to ensure quality, content, and readability by search engines, including work with back-end elements such as redirects, robots.txt, metadata, and site speed monitoring to optimize website performance.
x
Create content strategy and architecture recommendations for web properties.
x
Drive keyword research analysis to inform organic search optimization, information architecture, and landing page optimization, in close partnership with paid media and nurture teams.
x
Tweak it!
Company Description
Competencies
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Experience with scripting languages and an advanced understanding of spreadsheet software (pivot tables, lookup function, and conditional functions).
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Experience with WebGL and JavaScript libraries (e.g. Closure, AngularJS, Greensock) and Canvas/CSS animation.
x
Experience working in a fast paced environment, with attention to detail, including the ability to work independently, proactively make recommendations, and to work with high-level stakeholders.
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Demonstrated leadership and self-direction. Willingness to both teach others and learn new techniques.
x
Effective problem solving and analytical skills, with the ability to dig extensively into metrics and analytics.
x
x
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