How to Use Storytelling in Your RecruitingIf you’re a Google, Meta, or Apple, you can generally attract top candidates based solely on your reputation. However, if you’re an early-stage startup — one that may not even have an established product yet — you don’t have that same luxury. Fortunately, people have been using storytelling to create meaning and inspire others for years. Knowing how to sell your startup’s story effectively can help rally people around your mission and vision long before you have a product, capital, or product-market fit.