The war for talent has never felt fiercer. If you’re a startup in the tech space, that battle can feel especially rough — after all, you’re facing up against titans like Google, Meta, and Apple when it comes to attracting potential employees. If you’re using traditional hiring methods, it can feel like your cold emails are going unread and your job postings unnoticed.

One of the most frequent questions first-time founders ask as they start to grow their business is: “How many…?” How many employees should you hire before your Series A? How many engineers are generally hired in the seed stage? How many people should you be hiring per quarter?

If you’re a Google, Meta, or Apple, you can generally attract top candidates based solely on your reputation. However, if you’re an early-stage startup — one that may not even have an established product yet — you don’t have that same luxury. Fortunately, people have been using storytelling to create meaning and inspire others for years. Knowing how to sell your startup’s story effectively can help rally people around your mission and vision long before you have a product, capital, or product-market fit.

Building a startup is never easy. It involves a wide range of tasks and challenges in different areas — from finding funding and establishing a strategy to building a great product and finding your customer base.

Bringing the right people on board is one of the most crucial parts of building any successful business, and few people understand that better than Monarch Money Founder Ozzie Osman.

Matt Maasdam, Ex Navy SEALs Instructor and Co-Founder at PECOS Outdoor, didn’t take the most traditional path to entrepreneurship. In fact, his career journey matches few others. Maasdam started his career with the Navy SEALs, where he spent 20 years working in candidate selection and training. He later carried the nuclear codes for President Obama during his two years as the White House’s Military Aide. Since then, Maasdam has run strategy programs at Under Armour and worked as the COO of startup Revtown. Today, he’s the co-founder of PECOS Outdoors, an e-commerce company that produces outdoor gear.

The new GTM playbook is about building relationships and leveraging influence to drive deals forward. It’s no longer enough to rely on cold outreach and a flood of emails. The winners in today’s market will be the ones who tap into sales data 2.0 and capitalize on their network’s power.

The webinar emphasized the critical role of network operations in venture capital, highlighting how VCs have always relied on their networks for sourcing investment opportunities. The ability to map and leverage relationships is now recognized as essential across various aspects of a VC fund’s performance, including fundraising, deal sourcing, due diligence, and portfolio support.

Here's a practical playbook with ten insights for startup leaders focusing on building and leveraging their networks!

Experts explain the tactical, network-based approaches companies should take to succeed in 2023 — and why they matter: Richard Cho (Advisor & Former Chief Recruiting Officer at Gem), Nolan Church (CEO at Continuum), David Connors (Co-Founder & CEO at The Swarm). Panel event moderated by Opal Franklin (Events Lead at The Swarm).

We're thrilled to announce that The Swarm has received an investment from 500 Global, a venture capital fund with $2.7B assets under management and 49 unicorns spread across more than 20 countries. This funding will help us scale our capabilities and build the future of network recruiting and propel our vision for Network Relationship Management (NRM).

We're releasing a new feature that automatically calculates and displays a "connection strength score" for each profile in your network. It's a game-changer to help lower the noise of weak connections and enhance the signal of strong connections.

Companies can now instantly sign up for a free account to build their company networks and activate it for sales, recruiting, fundraising, and more. More than 300 teams have joined the platform so far. We’ve watched them build and grow their company networks in real time. Here’s what we’ve seen.

Work overlaps is a new feature allowing our users to automatically find and import up to 300 former colleagues — even if they’re not connected on LinkedIn or via email.